{"id":151,"date":"2024-11-18T16:00:00","date_gmt":"2024-11-18T16:00:00","guid":{"rendered":"https:\/\/fl-i.fr\/NDRC2025-15\/?p=151"},"modified":"2024-12-04T13:29:56","modified_gmt":"2024-12-04T13:29:56","slug":"stage-au-sein-du-groupe-tangram","status":"publish","type":"post","link":"https:\/\/fl-i.fr\/NDRC2025-15\/stage-au-sein-du-groupe-tangram\/","title":{"rendered":"Stage au sein du groupe Tangram"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Mon stage d&rsquo;un mois chez Tangram : une exp\u00e9rience enrichissante<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" data-id=\"183\" src=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-1024x256.jpg\" alt=\"banni\u00e8re du groupe tangram avec leur logo et les 4 entit\u00e9s qui la composent : maison du mariage, soconnect, pulp &amp; co et sharki.\" class=\"wp-image-183\" srcset=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-1024x256.jpg 1024w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-300x75.jpg 300w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-768x192.jpg 768w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-1536x384.jpg 1536w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-2048x512.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dans le cadre de mon <strong>BTS N\u00e9gociation et Digitalisation de la Relation Client<\/strong> (NDRC), j&rsquo;ai eu l&rsquo;opportunit\u00e9 d&rsquo;effectuer un stage d&rsquo;un mois au sein du <strong>groupe Tangram<\/strong>. C&rsquo;est une<strong> agence de communication \u00e9v\u00e9nementielle<\/strong> situ\u00e9e \u00e0 <strong>Bordeaux<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Ce stage m&rsquo;a permis de mettre en pratique mes <strong>acquis th\u00e9oriques<\/strong>. <br>De plus, j&rsquo;ai pu d\u00e9velopper de <strong>nouvelles comp\u00e9tences<\/strong> dans un environnement professionnel dynamique.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-down\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-call-to-action uagb-block-8b4b47d3 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Acc\u00e9dez d\u00e8s maintenant au site du Groupe Tangram <\/h3><p class=\"uagb-cta__desc\">  <\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.groupe-tangram.com\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">Cliquez ici<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M318.4 304.5c-3.531 9.344-12.47 15.52-22.45 15.52h-105l45.15 94.82c9.496 19.94 1.031 43.8-18.91 53.31c-19.95 9.504-43.82 1.035-53.32-18.91L117.3 351.3l-75 88.25c-4.641 5.469-11.37 8.453-18.28 8.453c-2.781 0-5.578-.4844-8.281-1.469C6.281 443.1 0 434.1 0 423.1V56.02c0-9.438 5.531-18.03 14.12-21.91C22.75 30.26 32.83 31.77 39.87 37.99l271.1 240C319.4 284.6 321.1 295.1 318.4 304.5z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Tout d&rsquo;abord, il faut savoir que le Groupe comprend plusieurs entit\u00e9s <\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La Maison du Mariage :<\/strong> Organisation de salons du mariage \u00e0 Bordeaux, Biarritz et Toulouse. Cette entit\u00e9 r\u00e9alise \u00e9galement des magazines li\u00e9s au mariage.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SO Connect :<\/strong> Organisation de salons professionnels \u00ab\u00a0SO \u00c9v\u00e9nements\u00a0\u00bb \u00e0 Bordeaux, Toulouse et Nantes. Les employ\u00e9s de So Connect font par ailleurs un guide des salles et de la r\u00e9ception.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pulp &amp; Co : <\/strong>Li\u00e9e \u00e0 la communication de tout le groupe. Cette entit\u00e9 regroupe des designers qui r\u00e9alisent diff\u00e9rentes cr\u00e9ations (logo, site web&#8230;)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sharki : <\/strong>Accompagne les professionnels dans l&rsquo;organisation et le d\u00e9roulement de leur \u00e9v\u00e8nement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces diff\u00e9rentes marques couvrent un <strong>large \u00e9ventail d&rsquo;activit\u00e9s<\/strong> dans le secteur de <strong>l&rsquo;\u00e9v\u00e9nementiel<\/strong>, allant de l&rsquo;organisation de <strong>salons grand public<\/strong> et <strong>professionnels<\/strong> \u00e0 l&rsquo;\u00e9dition de <strong>publications sp\u00e9cialis\u00e9es<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Voici une carte mentale que j&rsquo;ai r\u00e9alis\u00e9e qui repr\u00e9sente toutes les entit\u00e9s de Tangram : <\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-0dcdc8bd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/Copie-de-Maxence-Godrie-724x1024.png ,https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/Copie-de-Maxence-Godrie.png 780w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/Copie-de-Maxence-Godrie.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/Copie-de-Maxence-Godrie-724x1024.png\" alt=\"Vision \u00e0 360\u00b0 des entit\u00e9s du groupe Tangram avec leurs diff\u00e9rents r\u00f4les. Sch\u00e9ma r\u00e9alis\u00e9 durant mon stage.\" class=\"uag-image-176\" width=\"724\" height=\"1024\" title=\"Copie de Maxence Godrie\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/groupe-tangram\/\">Cliquez ici pour retrouver la page linkedin du Groupe Tangram<\/a><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Les diff\u00e9rentes missions que j&rsquo;ai r\u00e9alis\u00e9 durant ce stage <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Les rendez-vous commerciaux<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Durant cette p\u00e9riode, j&rsquo;ai eu l&rsquo;occasion de participer \u00e0 <strong>plusieurs rendez-vous commerciaux <\/strong>aux c\u00f4t\u00e9s de mes coll\u00e8gues. Ces rencontres m&rsquo;ont permis de mieux comprendre <strong>les attentes des clients<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J&rsquo;ai \u00e9galement assist\u00e9 \u00e0 des <strong>n\u00e9gociations<\/strong> notamment au <strong>ch\u00e2teau Grand Barrail <\/strong>avec le directeur g\u00e9n\u00e9ral <strong>Benjamin Robic.<\/strong> Ces rendez-vous m&rsquo;ont permis d&rsquo;observer les<strong> strat\u00e9gies utilis\u00e9es<\/strong> pour r\u00e9pondre aux besoins sp\u00e9cifiques de chaque entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"798\" data-id=\"338\" src=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/11\/chateau-grand-barrail-1024x798.jpg\" alt=\"Devanture du ch\u00e2teau Grand Barrail o\u00f9 nous avons pu rencontrer le directeur g\u00e9n\u00e9ral : Benjamin Robic.\" class=\"wp-image-338\" srcset=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/11\/chateau-grand-barrail-1024x798.jpg 1024w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/11\/chateau-grand-barrail-300x234.jpg 300w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/11\/chateau-grand-barrail-768x598.jpg 768w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/11\/chateau-grand-barrail.jpg 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Devanture du ch\u00e2teau Grand Barrail <\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Action de prospection<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En plus des rendez-vous, je me suis charg\u00e9 de la <strong>prospection t\u00e9l\u00e9phonique.<\/strong> Cette t\u00e2che m&rsquo;a permis de d\u00e9velopper mes <strong>comp\u00e9tences en communication<\/strong> et d&rsquo;am\u00e9liorer ma <strong>capacit\u00e9 \u00e0 convaincre<\/strong> des prospects. <br>Cela a \u00e9galement renforc\u00e9 ma <strong>pers\u00e9v\u00e9rance <\/strong>face aux d\u00e9fis que repr\u00e9sente la prospection commerciale. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Mes chiffres de prospection t\u00e9l\u00e9phonique <\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tout d&rsquo;abord, j&rsquo;ai contact\u00e9 par t\u00e9l\u00e9phone <strong>40 lieux et salles de r\u00e9ception<\/strong>. Ce sont tous des prospects.<br>L&rsquo;objectif est de transformer au <strong>minimum 1 prospect en client<\/strong> sur les<strong> 40 d\u00e9march\u00e9s<\/strong>.<\/li>\n\n\n\n<li>Ainsi, mes appels ont aboutis \u00e0 <strong>28 r\u00e9ponses<\/strong>. Ce qui repr\u00e9sente <strong>70%<\/strong> des prospects contact\u00e9s.<\/li>\n\n\n\n<li>Tandis que, <strong>12<\/strong> n&rsquo;ont <strong>pas r\u00e9pondus<\/strong>. C&rsquo;est seulement <strong>30% <\/strong>des appels r\u00e9alis\u00e9s.<\/li>\n\n\n\n<li><strong>12 prospects<\/strong> m\u2019ont indiqu\u00e9 que je devais les<strong> rappeler ult\u00e9rieurement<\/strong> car ils \u00e9taient occup\u00e9s. <br>Soit <strong>30% des prospects contact\u00e9s.<\/strong> J&rsquo;ai donc planifi\u00e9 un <strong>rendez-vous t\u00e9l\u00e9phonique<\/strong> avec ces derniers.<\/li>\n\n\n\n<li>Par ailleurs, <strong>9<\/strong> lieux et salles de r\u00e9ception m\u2019ont indiqu\u00e9 de <strong>ne pas \u00eatre int\u00e9ress\u00e9s<\/strong> par nos services. C&rsquo;est <strong>22.5%<\/strong> des prospects contact\u00e9s.<\/li>\n\n\n\n<li><strong>6 prospects<\/strong> m\u2019ont inform\u00e9 <strong>qu\u2019ils \u00e9taient int\u00e9ress\u00e9s<\/strong> et qu\u2019ils souhaitaient <strong>recevoir une offre par mail<\/strong> soit <strong>15%<\/strong> des prospects d\u00e9march\u00e9s. <br>J\u2019ai donc convenu avec ces 6 prospects un <strong>rendez-vous 48h apr\u00e8s l\u2019envoi de l\u2019offre<\/strong> pour en discuter.<\/li>\n\n\n\n<li>Pour finir, <strong>2 prospects sont devenus clients et ont sign\u00e9s l&rsquo;offre envoy\u00e9.<\/strong> <br><strong>L&rsquo;objectif a donc \u00e9t\u00e9 atteint.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Campagnes de marketing<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, un commercial nomm\u00e9 Antoine m&rsquo;a confi\u00e9 comme t\u00e2che la r\u00e9alisation de <strong>campagnes de marketing<\/strong>.                                                                    Ces campagnes consistaient \u00e0 <strong>l&rsquo;envoi de newsletters<\/strong> aux clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons donc pu cr\u00e9er du <strong>contenu promotionnel<\/strong> et mettre en place des <strong>strat\u00e9gies de communication digitale<\/strong>. Ceci m&rsquo;a amen\u00e9 \u00e0 comprendre l&rsquo;importance et la difficult\u00e9 du <strong>marketing dans la relation client.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Conclusion<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce stage chez Tangram a \u00e9t\u00e9 une <strong>exp\u00e9rience formatrice<\/strong> me permettant de consolider mes<strong> comp\u00e9tences commerciales<\/strong> et de mieux appr\u00e9hender les <strong>r\u00e9alit\u00e9s du terrain<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a aussi renforc\u00e9 mon int\u00e9r\u00eat pour les m\u00e9tiers de la <strong>n\u00e9gociation<\/strong> et de la <strong>relation client<\/strong>, que je souhaite approfondir dans le futur.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/fl-i.fr\/NDRC2025-15\/stage-au-sein-de-la-societe-daniel-enond\/\"><strong>Cliquez ici pour acc\u00e9der \u00e0 l&rsquo;article sur mon deuxi\u00e8me stage au sein de la soci\u00e9t\u00e9 Daniel Enond<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" data-id=\"183\" src=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-1024x256.jpg\" alt=\"banni\u00e8re du groupe tangram avec leur logo et les 4 entit\u00e9s qui la composent : maison du mariage, soconnect, pulp &amp; co et sharki.\" class=\"wp-image-183\" srcset=\"https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-1024x256.jpg 1024w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-300x75.jpg 300w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-768x192.jpg 768w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-1536x384.jpg 1536w, https:\/\/fl-i.fr\/NDRC2025-15\/wp-content\/uploads\/2024\/10\/tangram-2048x512.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mon stage d&rsquo;un mois chez Tangram : une exp\u00e9rience enrichissante Dans le cadre de mon BTS N\u00e9gociation et Digitalisation de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stage au sein du groupe Tangram - Portefolio de Maxence Godrie<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les diverses missions que j&#039;ai r\u00e9alis\u00e9es durant mon stage au sein du groupe Tangram sp\u00e9cialiste de l&#039;\u00e9v\u00e9nementiel.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stage au sein du groupe Tangram - Portefolio de Maxence Godrie\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les diverses missions que j&#039;ai r\u00e9alis\u00e9es durant mon stage au sein du groupe Tangram sp\u00e9cialiste de l&#039;\u00e9v\u00e9nementiel.\" \/>\n<meta property=\"og:url\" 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