{"id":138,"date":"2024-11-25T10:22:21","date_gmt":"2024-11-25T10:22:21","guid":{"rendered":"https:\/\/fl-i.fr\/NDRC2025-19\/?p=138"},"modified":"2024-12-04T14:20:24","modified_gmt":"2024-12-04T14:20:24","slug":"stage-ciblage-et-prospection","status":"publish","type":"post","link":"https:\/\/fl-i.fr\/NDRC2025-19\/stage-ciblage-et-prospection\/","title":{"rendered":"STAGE CIBLAGE ET PROSPECTION"},"content":{"rendered":"\n

EFFLORESCENCE<\/a> : L’HISTOIRE<\/h3>\n\n\n\n

Une agence de communication et un studio graphique situ\u00e9 \u00e0 Langon : Efflorescence<\/p>\n\n\n\n

C’est : des services vari\u00e9s allant de la cr\u00e9ation d’identit\u00e9 visuelle (logos, chartes graphiques) au design de packaging, ou encore la conception de sites web. L’agence fait \u00e9galement de la communication print (flyers, affiches, cartes de visite, \u00e9tiquettes produits (vins)<\/p>\n\n\n\n

Efflorescence fond\u00e9e en 2005 par La\u00ebtitia Piteau, son \u00e9quipe, compos\u00e9 de partenaires exp\u00e9riment\u00e9s (marketing digital, photographie, r\u00e9dacteur).<\/p>\n\n\n\n

\"laetitia
LAETITIA PITEAU<\/figcaption><\/figure>\n\n\n\n

Les missions de mon stage chez Efflorescence :<\/h3>\n\n\n\n

D\u00e9velopper le projet intitul\u00e9 \u00ab\u00a0Voyage en affiche\u00a0\u00bb<\/em> \u00e9tait mon objectif<\/p>\n\n\n\n

\"voyage
voyage en affiche<\/em> <\/figcaption><\/figure>\n\n\n\n

Pour cela j’ai d\u00fb : <\/p>\n\n\n\n

    \n
  • Identifier et d\u00e9finir une cible pr\u00e9cise,<\/li>\n\n\n\n
  • \u00c9tablir un planning et concevoir un plan de prospection adapt\u00e9,<\/li>\n\n\n\n
  • S\u00e9lectionner et mettre en \u0153uvre l\u2019action de prospection la plus appropri\u00e9e,<\/li>\n\n\n\n
  • Relancer les clients potentiels identifi\u00e9s au cours de cette d\u00e9marche.<\/li>\n<\/ul>\n\n\n\n

    Gr\u00e2ce \u00e0 ce stage, j’ai renforc\u00e9 mes comp\u00e9tences en organisation, en strat\u00e9gie commerciale et en communication avec les prospects.<\/p>\n\n\n\n

    Concr\u00e8tement chez efflorescence :<\/h3>\n\n\n\n

    1er \u00e9tape : l’organisation<\/h4>\n\n\n\n

    La cible<\/strong> choisie pour cette mission comprenait les ch\u00e2teaux, les domaines et tous les lieux disposant de beaux espaces. Ces endroits ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s en raison de leur potentiel int\u00e9r\u00eat \u00e0 cr\u00e9er une illustration personnalis\u00e9e mettant en valeur leur patrimoine.<\/p>\n\n\n\n

    Le plan et le planning de prospection<\/strong> :
    Pour \u00e9tablir ma strat\u00e9gie, j\u2019ai utilis\u00e9 Google Maps afin de rep\u00e9rer les ch\u00e2teaux et domaines situ\u00e9s sur mon secteur. Ces informations, centralis\u00e9es dans un fichier Excel, constitue ainsi ma base de clients potentiels.<\/p>\n\n\n\n

    Mon plan de prospection pour chaque jour a \u00e9t\u00e9 organis\u00e9 en fonction des villes, villages et adresses identifi\u00e9s, avec un objectif quotidien de rencontrer 5 \u00e0 6 clients chaque apr\u00e8s-midi. Les matin\u00e9es \u00e9taient consacr\u00e9es \u00e0 des t\u00e2ches \u00e0 l\u2019agence, en collaboration avec Laetitia : l\u2019envoi de mails de relance, le bilan des visites de la veille, et la pr\u00e9paration de mes rendez-vous \u00e0 venir.<\/p>\n\n\n\n

    2\u00e8me \u00e9tape : la relance <\/h4>\n\n\n\n

    Quelques jours apr\u00e8s l’envoi des mails aux ch\u00e2teaux, j’ai fait une action de phoning ou je leur demand\u00e9 s’ils ont bien re\u00e7u le mail, si son contenu avait \u00e9t\u00e9 consult\u00e9, et je leur ai demand\u00e9 quelles seraient leurs disponibilit\u00e9s pour convenir d’un rendez-vous.<\/p>\n\n\n\n

    Concernant les retours, la majorit\u00e9 nous a demand\u00e9 de les recontacter \u00e0 la mi-janvier, lorsque leur activit\u00e9 sera plus calme. La porte reste ouverte : tant qu’ils n’ont pas donn\u00e9 de r\u00e9ponse n\u00e9gative, il y a toujours de l’espoir. Relancer \u00e0 plusieurs reprises est essentiel. <\/p>\n\n\n\n

    Ce que j’en retiens <\/h3>\n\n\n\n

    Ce stage chez Efflorescence m\u2019a permis d\u2019\u00eatre directement sur le terrain, en contact avec les clients. J\u2019y ai appris \u00e0 d\u00e9bloquer des \u00ab\u00a0feux verts\u00a0\u00bb, \u00e0 mener une d\u00e9couverte client en utilisant une approche en entonnoir, et \u00e0 poser les bonnes questions pour recueillir un maximum d\u2019informations utiles.<\/p>\n\n\n\n

    M\u00eame quand les retours indiquaient que les clients travaillaient d\u00e9j\u00e0 avec un autre prestataire, j\u2019ai compris que ce n\u2019\u00e9tait pas un \u00e9chec, mais plut\u00f4t une pr\u00e9cieuse source de veille concurrentielle.<\/p>\n\n\n\n

    La grande le\u00e7on que j\u2019en retiens est que, dans le commerce, il faut \u00eatre au bon endroit au bon moment. Il est essentiel de se pr\u00e9senter lorsque le prospect ou le client a un besoin. <\/p>\n\n\n\n

    Et si ce n\u2019est pas le cas imm\u00e9diatement, tant que la porte reste ouverte, il faut pers\u00e9v\u00e9rer et continuer \u00e0 entretenir la relation. Comme \u00e7a, le jour o\u00f9 il aura besoin des services que je propose, je serai probablement la personne \u00e0 laquelle il pensera \ud83d\ude42<\/p>\n\n\n \n\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t","protected":false},"excerpt":{"rendered":"

    EFFLORESCENCE : L’HISTOIRE Une agence de communication et un studio graphique situ\u00e9 \u00e0 Langon : Efflorescence C’est : des services […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-portfolio"],"yoast_head":"\nSTAGE CIBLAGE ET PROSPECTION - 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