{"id":335,"date":"2025-03-05T23:30:06","date_gmt":"2025-03-05T23:30:06","guid":{"rendered":"https:\/\/fl-i.fr\/NDRC2025-22\/?p=335"},"modified":"2025-03-06T00:30:04","modified_gmt":"2025-03-06T00:30:04","slug":"mon-stage-chez-secapress-mise-en-place-dune-carte-privilege-en-blanchisseriemon-stage-secapress-carte-privilege-blanchisserie","status":"publish","type":"post","link":"https:\/\/fl-i.fr\/NDRC2025-22\/mon-stage-chez-secapress-mise-en-place-dune-carte-privilege-en-blanchisseriemon-stage-secapress-carte-privilege-blanchisserie\/","title":{"rendered":"Mon stage chez Secapress : mise en place d\u2019une carte privil\u00e8ge en blanchisserie"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-aeea1e18 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-d3aa639b\">\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience enrichissante en entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de mon BTS NDRC (N\u00e9gociation et Digitalisation de la Relation Client), j\u2019ai r\u00e9alis\u00e9 un stage chez Secapress. Cette blanchisserie est sp\u00e9cialis\u00e9e dans le nettoyage professionnel pour particuliers et entreprises. Mon r\u00f4le \u00e9tait de mettre en place une action commerciale pour fid\u00e9liser les clients r\u00e9guliers. Ainsi, j\u2019ai lanc\u00e9 une carte privil\u00e8ge avec un avantage financier attractif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La carte privil\u00e8ge : une offre pour fid\u00e9liser les clients<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Un concept avantageux pour les clients<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif de cette action commerciale \u00e9tait de proposer une offre exclusive incitant les clients \u00e0 pr\u00e9acheter leurs prestations de nettoyage \u00e0 un tarif pr\u00e9f\u00e9rentiel :                                                                  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-50 \u20ac = 60 \u20ac de nettoyage<br>-Utilisable sur tous les services Secapress                                                          -R\u00e9serv\u00e9e aux clients les plus fid\u00e8les                                                            Cette remise imm\u00e9diate de 10 \u20ac offrait un double avantage : un gain \u00e9conomique pour le client et un engagement renforc\u00e9 envers la blanchisserie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une campagne de phoning cibl\u00e9e pour maximiser l\u2019impact de la Carte privil\u00e8ge<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Une s\u00e9lection des meilleurs clients<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour promouvoir cette carte privil\u00e8ge, j\u2019ai mis en place une campagne de phoning aupr\u00e8s des 34 clients les plus r\u00e9guliers de Secapress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des r\u00e9sultats significatifs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">-34 clients appel\u00e9s<br>-27 appels aboutis (79% de contacts r\u00e9ussis)<br>-18 appels argument\u00e9s (66% des appels aboutis)<br>-11 essais de la carte privil\u00e8ge (61% des clients argument\u00e9s)                      Ces r\u00e9sultats montrent que le phoning cibl\u00e9 est efficace. En effet, il permet d\u2019\u00e9tablir un lien direct avec les clients. De plus, il facilite la conversion vers une offre promotionnelle.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ac02bab6\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fl-i.fr\/NDRC2025-22\/wp-content\/uploads\/2025\/03\/white-845071_1920-1024x683.jpg\" alt=\"Trois chemises de couleur blanche.\" class=\"wp-image-343\" srcset=\"https:\/\/fl-i.fr\/NDRC2025-22\/wp-content\/uploads\/2025\/03\/white-845071_1920-1024x683.jpg 1024w, https:\/\/fl-i.fr\/NDRC2025-22\/wp-content\/uploads\/2025\/03\/white-845071_1920-300x200.jpg 300w, https:\/\/fl-i.fr\/NDRC2025-22\/wp-content\/uploads\/2025\/03\/white-845071_1920-768x512.jpg 768w, https:\/\/fl-i.fr\/NDRC2025-22\/wp-content\/uploads\/2025\/03\/white-845071_1920-1536x1024.jpg 1536w, https:\/\/fl-i.fr\/NDRC2025-22\/wp-content\/uploads\/2025\/03\/white-845071_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b591268e\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-eb8e1ff5\">\n<h2 class=\"wp-block-heading\">Un bilan de la mise en place de la Carte privil\u00e8ge<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Une exp\u00e9rience formatrice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette action commerciale, j\u2019ai pu :                                                          -Mener une campagne de fid\u00e9lisation en autonomie<br>-D\u00e9velopper mes comp\u00e9tences en phoning et argumentation commerciale<br>-Analyser les r\u00e9sultats pour optimiser les futures strat\u00e9gies marketing<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019importance de la fid\u00e9lisation client<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients r\u00e9guliers sont pr\u00eats \u00e0 s\u2019engager davantage lorsqu\u2019ils b\u00e9n\u00e9ficient d\u2019une offre avantageuse et personnalis\u00e9e. Cette action montre l\u2019int\u00e9r\u00eat de mettre en place des programmes de fid\u00e9lisation adapt\u00e9s aux attentes des consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion : une action commerciale r\u00e9ussie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce stage chez Secapress m\u2019a permis d\u2019appliquer mes connaissances en relation client et n\u00e9gociation dans un cas concret. La r\u00e9ussite de cette action commerciale confirme l\u2019importance de :                                                        Proposer des offres attractives pour fid\u00e9liser la client\u00e8le, utiliser le phoning pour cr\u00e9er un lien direct avec les clients, analyser les r\u00e9sultats pour ajuster les strat\u00e9gies futures.<\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une exp\u00e9rience enrichissante en entreprise Dans le cadre de mon BTS NDRC (N\u00e9gociation et Digitalisation de la Relation Client), j\u2019ai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-article-de-stage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>mon-stage-secapress-carte-privilege-blanchisserie<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez mon exp\u00e9rience chez Secapress, o\u00f9 j\u2019ai mis en place une action commerciale innovante : la carte privil\u00e8ge en blanchisserie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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