{"id":110,"date":"2024-12-01T14:58:23","date_gmt":"2024-12-01T14:58:23","guid":{"rendered":"https:\/\/fl-i.fr\/NDRC2025-4\/?p=110"},"modified":"2024-12-02T12:22:01","modified_gmt":"2024-12-02T12:22:01","slug":"action-commerciale","status":"publish","type":"post","link":"https:\/\/fl-i.fr\/NDRC2025-4\/action-commerciale\/","title":{"rendered":"Action Commerciale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En tant qu&#8217;\u00e9tudiant en BTS NDRC, j&#8217;ai eu l&#8217;opportunit\u00e9 de r\u00e9aliser un stage de quatre semaines \u00e0 La Banque Postale, o\u00f9 j&#8217;ai men\u00e9 une action commerciale en collaboration avec Propri\u00e9t\u00e9s Priv\u00e9es.com. Cette exp\u00e9rience m&#8217;a permis de mettre en pratique mes connaissances th\u00e9oriques tout en d\u00e9couvrant les synergies entre les services bancaires et immobiliers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.proprietes-privees.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"428\" src=\"https:\/\/fl-i.fr\/NDRC2025-4\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-28-09.59.53.png\" alt=\"\" class=\"wp-image-112\" srcset=\"https:\/\/fl-i.fr\/NDRC2025-4\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-28-09.59.53.png 320w, https:\/\/fl-i.fr\/NDRC2025-4\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-28-09.59.53-224x300.png 224w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9roulement de l&#8217;action commerciale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J&#8217;ai commenc\u00e9 par analyser le portefeuille client, identifiant des profils pertinents tels que les jeunes actifs, les \u00e9tudiants et les familles. J&#8217;ai segment\u00e9 ces clients selon leur int\u00e9r\u00eat potentiel en utilisant une m\u00e9thode de scoring bas\u00e9e sur trois crit\u00e8res : le montant du projet, la date pr\u00e9visionnelle et l&#8217;avancement du projet. Suite \u00e0 cette analyse, j&#8217;ai effectu\u00e9 un phoning cibl\u00e9, en contactant d&#8217;abord ceux ayant r\u00e9agi positivement \u00e0 la newsletter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;accueil en agence s&#8217;est d\u00e9roul\u00e9 sur trois jours dans diff\u00e9rents bureaux de La Banque Postale, o\u00f9 j&#8217;ai eu des \u00e9changes personnalis\u00e9s avec les clients sur leurs besoins en logement. J&#8217;ai ensuite dress\u00e9 un bilan complet, analys\u00e9 les retours clients et organis\u00e9 un suivi post-campagne. Cette approche a permis de cr\u00e9er des liens solides avec les clients et de maintenir leur int\u00e9r\u00eat pour les services offerts par Propri\u00e9t\u00e9s Priv\u00e9es.com.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats obtenus<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats quantitatifs de cette action commerciale sont tr\u00e8s encourageants. Sur 13 appels sortants effectu\u00e9s, 8 clients ont r\u00e9pondu favorablement pour venir en agence, soit un taux de conversion de 62%. En ce qui concerne la prospection directe en agence, 17 personnes ont particip\u00e9 \u00e0 l&#8217;animation sur 60 approch\u00e9es, repr\u00e9sentant un taux de participation de 29%. De plus, parmi les 80 visiteurs spontan\u00e9s sur les trois jours, 25 ont manifest\u00e9 leur int\u00e9r\u00eat, soit 31%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au total, 50 personnes ont montr\u00e9 un int\u00e9r\u00eat pour l&#8217;action, avec 17 apports aboutis, ce qui repr\u00e9sente un taux de conversion final de 34%. L&#8217;objectif initial de 15 apports a donc \u00e9t\u00e9 d\u00e9pass\u00e9, d\u00e9montrant le succ\u00e8s de cette action commerciale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion de l&#8217;action commerciale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette action commerciale a renforc\u00e9 mes comp\u00e9tences en vente et en relation client tout en soulignant l&#8217;importance des partenariats strat\u00e9giques dans le secteur immobilier. La collaboration entre La Banque Postale et Propri\u00e9t\u00e9s Priv\u00e9es.com a \u00e9t\u00e9 fructueuse, permettant d&#8217;offrir aux clients des solutions adapt\u00e9es \u00e0 leurs besoins en mati\u00e8re de logement. Cette exp\u00e9rience m&#8217;a pr\u00e9par\u00e9 \u00e0 relever des d\u00e9fis futurs dans le domaine commercial avec confiance et comp\u00e9tence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En somme, cette action a non seulement contribu\u00e9 \u00e0 atteindre des objectifs commerciaux concrets mais a \u00e9galement enrichi mon parcours professionnel par une immersion dans le monde dynamique des services bancaires et immobiliers.<\/p>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-94eb12d3 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Propri\u00e9t\u00e9 priv\u00e9e.com<\/h3><p class=\"uagb-cta__desc\">Si vous souhaitez, vous informez plus en d\u00e9tail, je vous invite \u00e0 cliquer sur le bouton qui vous redirigera vers le site de l&#8217;entreprise<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.proprietes-privees.com\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_self\" rel=\"noopener noreferrer\">Lire la suite<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tant qu&#8217;\u00e9tudiant en BTS NDRC, j&#8217;ai eu l&#8217;opportunit\u00e9 de r\u00e9aliser un stage de quatre semaines \u00e0 La Banque Postale, o\u00f9 j&#8217;ai men\u00e9 une action commerciale en collaboration avec Propri\u00e9t\u00e9s Priv\u00e9es.com. Cette exp\u00e9rience m&#8217;a permis de mettre en pratique mes connaissances th\u00e9oriques tout en d\u00e9couvrant les synergies entre les services bancaires et immobiliers. D\u00e9roulement de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"table_tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-troisieme-stage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - 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